Developer policy

Our philosophy

Our goal is to help people discover, save and do things that inspire them. As a developer, you can play an important role in making that happen. This means you should:

Build something that’s your own:

Be transparent and honest:

You’re responsible for complying with all applicable laws, regulations and industry codes, and for following our Terms of Service, Acceptable Use Policy, Privacy Policy and other Pinterest policies. Keep in mind that you can't use our API if your app or service is directed at children under 13. Also follow any technical specifications, like rate limitations.

When you're accessing information from our APIs:

When you're reporting, publishing content or taking actions on a user’s behalf:

We reserve the right to suspend your access to the API or terminate our relationship for any or no reason.

If you access our Ads API or use information from any Pinterest API to provide an advertising service, also do the following:

If you provide audience onboarding as part of your advertising service, you must comply with these policies:

PR policy

Before you do any PR (like a press release or blog post), make sure that:

Once you’ve put together your press release or blog post, send the draft to Our press team will get back to you within 5 business days—you may not distribute or publish any PR until you’ve gotten written consent from Pinterest press.

Keep in mind that you’re responsible for distribution of your own release, although Pinterest may mention certain apps in press interviews. Once your app has launched, we’d love to hear from you if you have any interesting success metrics or stats related to engagement and traffic.

PR Guidelines

In your press, here's how to talk about:


Pinterest Developer Platform

General reminders:

Sample press release

[Company] Launches [Type/Name] App Integrated with Pinterest

CITY, STATE - Month, XX, Year - [Company] today launched a new [Type/Name] app built with Pinterest’s Developers Platform. The app [does what?] for Pinterest’s community of Pinners.

[Quote from your company’s spokesperson]

[Paragraph to describe your app or integration, include stats from testing if available.] With the new experience, travel lovers around the world can bring their Pins to life and take their dream vacations.

About [Your Company]
[Your company’s boiler plate]