Using the Pinterest API to create a personalized Pinner experience
Visit California leveraged the Pinterest API to provide a fun, engaging travel quiz to equip potential travelers with customized Pins and boards
How Visit California succeeded
Personalization is important to travel marketing, so Visit California used the Pinterest API to build a simple, engaging quiz. People saw a Pin offering custom California road trip tips, then took a fun multi-choice quiz to help design their dream road trip. Once they finished the quiz, they saw a custom board with Pins that linked to itinerary ideas on the Visit California site. This customized quiz campaign created lasting value. After just a few months, the campaign saw significant engagement and time spent.
Year-over-year increase in searches related to national parks
This key insight about the Pinterest traveler helped to create the content and map out trips
“The API connection and targeting allowed us to go a little bit beyond what a consumer typically sees on Pinterest and create a personalized experience so they could dive in deeper, then share their finds.”
VP Marketing, Visit California