getting started
Use cases

Analyze Pinterest data

Analytics for content and ads

Pinners are in a unique mindset on Pinterest — they are seeking, but undecided. Understanding your Pinner audience is vital in turning their inspiration into an action. The Pinterest API offers developers the opportunity to build analytics experiences for Pinners, creator platforms, agencies, brands, and more. You can ingest analytics data directly from Pinterest into a data warehouse or analytics tool of your choice. 
Via this API, Pinterest provides over 90 metrics for organic Pins and ads. The available metrics range from organic Pin engagement and views to audience insights on your ads.

Resources and documentation

Analytics for Pins

Developer documentation and metrics definitions for Pins, including engagement, clicks, and views.

Analytics for Ads

Developer documentation and guide to ads metrics, including targeting and audience insights.

API reference doc resources

View metadata about available metrics and targeting options in Pinterest API.

Ready to get started?