Developer and API Terms of Service


Thank you for using our developer tools and features!

Please read these Terms carefully and contact us if you have any questions.


These Developer and API Terms of Service (“Terms”) govern you (either an individual or an entity, referred to herein as “you”) and your access to and use of the Pinterest Materials, defined below. Your use of the Pinterest Services is also governed by our general Terms of service and Privacy policy.

“Pinterest Materials” or “Materials” is a collective term for the Developer Features, APIs, and Developer Tools licensed under these Terms, including:

In addition, the following definitions will apply to these Terms:

Other defined terms will take the meanings assigned to them where they are defined in the Terms.

1. The Terms and Policies governing your access to the Materials

a. By creating an account under these Terms (“Developer Account”), you agree to be bound by these Terms, the Pinterest Developer guidelines ( and all other Pinterest terms and policies (collectively, “Policies”) including, as applicable:

(i) Pinterest’s Business Terms of Service ( );
(ii) the API’s technical documentation;
(iii) Pinterest’s Advertising guidelines ( ),
a Pinterest Advertising Services Agreement (such as, or a localized version thereof);
(iv) Pinterest’s Community guidelines ( ); and/or
(v) Pinterest’s brand guidelines (

b. Our tools and these Developer and API Terms of Service, Developer guidelines, and other Policies will change over time, so please check periodically to see the latest version.

2. Your obligations under these Terms

a. Acceptable Uses.

You may only use Pinterest Data in accordance with these Terms and for the purposes specified in the Pinterest Developer guidelines (“Acceptable Uses”). You are not permitted to use Pinterest Data for any other purpose.

b. Responsibility for Your Customers.

You will not provide access to the API to any company, organization, or other entity, either directly or indirectly (each such entity, your “Customer”) unless you have ensured that each such Customer has agreed to all applicable Pinterest Terms and Policies.

c. Review.

Pinterest reserves the right to review and approve all integrations or interfaces that relate to the Pinterest API.

d. Permissions.

You will not incorporate Developer Features into a site or service unless (i) you agree that Pinterest may collect and use information from you and the End Users of such site or service as described in our Privacy Policy and (ii) you and your Customers, as applicable, have obtained End User consent where required by law as described in Section 4(b)(ii) of these Terms. You also agree that Pinterest may use automated methods to analyse such site, content, or service where Developer Features have been incorporated. You may not place Developer Features on a site or service with content that would violate these Terms if displayed on Pinterest. You also agree that the Pinterest features and functionality provided by our Developer Features will be provided solely by our Developer Features, except as otherwise authorised by Pinterest.

e. Authorizations.

By opening an account on behalf of a company, organization or other entity, you hereby represent and warrant that you are authorized to grant all permissions and licenses provided in these Terms, that you are not a sanctioned party or in a sanctioned country, and that your use of the Materials would not be restricted by U.S. sanctions or export controls. Parts of our Materials or Service may include software that is downloaded to your computer, phone, tablet or other device. You agree that we may automatically update that software and these Terms will apply to any updates.

f. Restrictions on use of the API.

You agree not to use any API for any purposes beyond the scope of the license granted under these Terms. Without limiting the foregoing and except as expressly set forth in these Terms, you will not at any time, and will not permit others to:

(i) copy, modify, or create derivative works of the API, in whole or in part;
(ii) use our Materials if it would cause Pinterest to violate U.S. sanctions or export controls;
(iii) distribute, sub-license or otherwise provide any portion of the API;
(iv) reverse engineer, disassemble, decompile or decode the API, in whole or in part;
(v) remove or alter any proprietary notices or marks from the Materials;
(vi) use the Materials with any software or other materials that are subject to licenses or restrictions (e.g., open source software licenses) that, when combined with the Materials, would require us to disclose, license, distribute or otherwise make all or any part of such Materials available to anyone;
(vii) interfere with any Pinterest-implemented communications to End Users, consent screens, user settings, alerts, warning, or the like;
(viii) interfere with with any features or functionality of the API;
(ix) attempt to cloak or conceal your identity or the identity of any of your applications, integrations or interfaces when requesting authorization to use the API; or
(x) otherwise use the API in any manner that breaches the provisions of the Developer guidelines.

g. Publicity.

You may not issue any press release or make any public statement related to the Materials in any way (including in promotional material) without our advance written permission (email sufficient), or misrepresent or embellish the relationship between you and us in any way. For further information regarding use of our name, trademarks or logo, see the Pinterest brand guidelines.

h. No Support; Updates.

These Terms do not entitle you to any support for any of the Services or Materials, including Developer Features or the API. During the Term, Pinterest shall provide you, at no additional charge, with updates, each of which are a part of the API and are subject to these Terms and the conditions herein. You acknowledge that Pinterest may require you to obtain and use the most recent version of the API. Updates may adversely affect how your applications, integrations or implementations communicate with the Pinterest Services or Materials, including Developer Features or the API. You are required to make any changes to your applications, integrations or implementations that are required for integration as a result of such updates, at your sole cost and expense.

i. Compliance with law.

In addition to, and without limiting the provisions of these Terms, you shall perform your obligations hereunder in accordance with all applicable laws, rules and regulations.

j. Notice of Claim.

You shall promptly inform Pinterest of any information known to you that could reasonably lead to a claim, demand or liability of or against Pinterest by any third party.

k. Account Security.

You are responsible for keeping your API passwords secure. Pinterest cannot and will not be liable for any loss or damage arising from your failure to maintain the security of an API password.

l. Responsibility for Subcontractors.

You acknowledge and agree that you will be responsible for the performance of all of your obligations under the Terms, regardless of whether you sublicense or subcontract any such obligations to any third party, including any affiliates or subsidiaries of Pinterest.

3. Licenses

a. Our license to you.

Subject to your compliance with these Terms and the Pinterest Policies, and until termination thereof (such period, the “Term”), Pinterest hereby grants you a limited, non-exclusive, non-transferable and revocable license to use our Materials. Except for the rights explicitly granted to you in these Terms, all right, title and interest in and to the Materials are reserved and retained by Pinterest.

b. Your license to us.

In addition to the license to User Content granted in Section 3(b) of the Pinterest Terms of service, during the Term (including any wind-down period), you grant to Pinterest a royalty-free, non-exclusive, sublicensable, transferable right and license to use, copy, display, maintain, transfer, modify, duplicate, and transmit any Partner Data. You represent and warrant that (i) you have all necessary rights to grant the license in this section, and (ii) the Partner Data will not violate any applicable law or regulation, or infringe any third party intellectual property rights, and (iii) that you have the necessary authority to enter into this Agreement.

4. Data Privacy

a. Your access to Pinterest Data.

The parties will exchange Partner Data and/or Pinterest Data through the API. You agree to abide by the following access rules, under which you will:

(i) Only store Pinterest Data for as long as reasonably necessary to provide services to the End Users to whom the data relates;
(ii) Use industry standard measures to protect against unauthorized access to, disclosure or use of such information;
(iii) Comply with all applicable laws and regulations relating to the protection and privacy of personal information in the provision of services; and
(iv) Promptly notify Pinterest of any breach or compromise (“Data Breach”) implicating Pinterest Data as soon as reasonably practicable after becoming aware of such occurrence (or, if you are an individual or entity in the EEA, within two (2) business days of becoming aware of such occurrence). Upon learning of the Data Breach implicating Pinterest’s data, you shall, at your own cost:

(a) promptly remedy the Data Breach to prevent any further loss of data;
(b) investigate the incident;
(c) take reasonable actions to mitigate any future anticipated harm to the other party, the other party’s related entities, or End Users; and
(d) regularly communicate the progress of the investigation to Pinterest and cooperate to provide Pinterest with any additional information reasonably requested in a timely manner.

b. Your privacy policy.

(i) Your privacy policy must be consistent with all applicable laws.
(ii) You may not use any Pinterest technology that stores or accesses cookies or other information on an End User’s device unless you clearly disclose, and obtain End User consent for, that activity where required by law.

c. Your responsibilities regarding privacy.

(i) You will not utilize the licensed Materials to derive or obtain non-public information of individual Pinterest End Users, including without limitation an End User’s location;
(ii) You will not misrepresent what data is collected or what you do with Pinterest Data.
(iii) You will not join any Pinterest Data with personal information.
(iv) With respect to any Pinterest Data or information that is “personal information” as defined by California Consumer Privacy Act of 2018 (“CCPA”):

(a) You and Pinterest acknowledge that Pinterest does not receive any monetary or other consideration for that personal information;
(b) You agree you will not sell that personal information as “sell” is defined in the CCPA;
(c) You agree you will not retain, use, or disclose that personal information for any purpose other than for the specific purpose specified in these Terms;
(d) You agree that you will not retain, use, or disclose that personal information outside the direct business relationship between you and Pinterest; and
(e) You certify that you understand and will comply with these obligations.

(v) Notwithstanding anything to the contrary in these Terms, neither you or Pinterest will have any obligation to disclose any personal information relating to a natural person (a) who is located outside of the United States; (b) where such natural person has opted out of the sharing of its data with third parties; or (c) where such disclosure would violate applicable law (for example, CCPA).
(vi) When using data to target or measure ads on Pinterest, you will follow our Ad Data Terms and Advertising guidelines. This applies to features like our tag and audiences.

You represent and warrant that you will require each of your Customers providing services that access or use Pinterest Data in connection with your services to abide by the provisions of this Section 4.

5. Termination

a. By Pinterest.

Pinterest may terminate or suspend your right to access or use the Materials at any time for any reason, including any violation of these Terms or our Policies or Community guidelines. Upon termination, you continue to be bound by Sections 2, 4, 6, and 7 of these Terms. Upon such termination, all rights granted to you hereunder will immediately cease, including your right to access any Pinterest API.

b. By you.

You may terminate this agreement for convenience at any time, upon no less than 90 days prior written notice.

c. Wind down of integration.

Upon termination, you will cooperate in good faith with Pinterest in connection with the winding down of any API integrations, including but not limited to assisting with relevant communications to impacted Customers.

6. Confidentiality

In your use of our Materials including Pinterest Data, APIs, Developer Features or Developer Tools, you may have access to Confidential Information (as later defined). You may use Confidential Information only as required to use the Materials. You will not disclose Confidential Information to any third parties without our prior written consent. You are not restricted from disclosing Confidential Information if required by law if you provide reasonable advance notice, unless a court orders that no notice be given. You must use the same degree of care you use to protect your own confidential information, but in no event less than reasonable care. “Confidential Information” means information that is confidential or proprietary to Pinterest, including software, documentation, our communications to you and any other non-public information.

7. Indemnity

You agree to indemnify and hold harmless Pinterest and our respective officers, directors, employees and agents, from and against any claims, suits, proceedings, disputes, demands, liabilities, damages, losses, costs, and expenses, including, without limitation, reasonable legal and accounting fees (including costs of defence of claims, suits, or proceedings brought by third parties), in any way related to (a) your access to or use of our Pinterest Data, APIs, Developer Features or Developer Tools, (b) your access to or use of User Content, or (c) your breach of any of these Terms.

8. Disclaimers

Our Materials including Pinterest Data, APIs, Developer Features, Developer Tools, and all content on Pinterest is provided on an “as is” basis without warranty of any kind, whether express or implied.


Pinterest takes no responsibility and assumes no liability for any User Content that you or any other user or third party posts, sends or accesses using our Materials or Service. You understand and agree that you may be exposed to User Content that is inaccurate, objectionable, inappropriate for children, or otherwise unsuited to your purpose.

If you are a consumer in the EEA, we don’t exclude or limit any liability for gross negligence, intent, or death or personal injury caused by our negligence or willful misconduct.

9. Limitation of Liability


To the extent that any claim, dispute or controversy regarding Pinterest or our Materials isn’t arbitrable under applicable laws or otherwise: you and Pinterest both agree that any claim or dispute regarding Pinterest will be resolved exclusively in accordance with Section 11 of these Terms.

If we cause damage to you and you are a consumer in the EEA, the above doesn’t apply. Instead, Pinterest’s liability will be limited to foreseeable damages arising due to a breach of material contractual obligations typical for this type of contract. Pinterest isn’t liable for damages that result from a non-material breach of any other applicable duty of care. This limitation of liability won’t apply to any statutory liability that cannot be limited, to liability for death or personal injury caused by our negligence or willful misconduct, or if and to exclude our responsibility for something we have specifically promised to you.

10. Arbitration

For any dispute you have with Pinterest, you agree to first contact us and attempt to resolve the dispute with us informally. If we need to contact you, we will do so at the email address associated with your Pinterest account. If Pinterest has not been able to resolve the dispute with you informally, we each agree to resolve any claim, dispute or controversy (excluding claims for injunctive or other equitable relief) arising out of, connected to or relating to these Terms or your use of the Service through binding, individual arbitration or (for qualifying claims) in small claims court. You agree that, by agreeing to these Terms of Use, the U.S. Federal Arbitration Act governs the interpretation and enforcement of this provision. The arbitrator has exclusive authority to resolve any dispute relating to the interpretation, applicability, or enforceability of this binding arbitration agreement. This arbitration provision shall survive termination of these Terms.

Any arbitration will be administered by the American Arbitration Association (“AAA”) under the Commercial Arbitration Rules then in effect for the AAA, except as provided herein. You can find their forms at Each party will be responsible for paying any AAA filing, administrative and arbitrator fees in accordance with AAA rules, except that Pinterest will reimburse you for your reasonable filing, administrative, and arbitrator fees if your claim for damages does not exceed $75,000 and is non-frivolous (as measured by the standards set forth in Federal Rule of Civil Procedure 11(b)). If your claim is for $10,000 or less, we agree that you may choose whether the arbitration will be conducted solely on the basis of documents submitted to the arbitrator, through a telephonic hearing, or by an in-person hearing as established by the AAA Rules. If your claim exceeds $10,000, the right to a hearing will be determined by the AAA Rules. Regardless of the manner in which the arbitration is conducted, the arbitrator shall issue a reasoned written decision explaining the essential findings and conclusions on which the award is based, and any judgment on the award rendered by the arbitrator may be entered in any court of competent jurisdiction. Nothing in this Section shall prevent either party from seeking injunctive or other equitable relief from the courts, including for matters related to data security, intellectual property or unauthorised access to the Service. ALL CLAIMS MUST BE BROUGHT IN A PARTY’S INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING, AND, UNLESS WE AGREE OTHERWISE, THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON’S CLAIMS. YOU AGREE THAT, BY ENTERING INTO THESE TERMS, YOU AND PINTEREST ARE EACH WAIVING THE RIGHT TO A TRIAL BY JURY OR TO PARTICIPATE IN A CLASS ACTION.

NOTHING IN THESE TERMS OF USE SHALL AFFECT ANY NON-WAIVABLE STATUTORY RIGHTS THAT APPLY TO YOU. To the extent any claim, dispute or controversy regarding Pinterest or our Service isn’t arbitrable under applicable laws or otherwise: you and Pinterest both agree that any claim or dispute regarding Pinterest will be resolved exclusively in accordance with Section 11 of these Terms.

If you are a consumer in the EEA, this Section 10 doesn't apply to you.

11. Governing Law and Jurisdiction

These Terms shall be governed by the laws of the State of California, without respect to its conflict of laws principles. If you are a consumer in the EEA, the exclusive place of jurisdiction for all disputes arising from or in connection with this agreement is San Francisco County, California or the United States District Court for the Northern District of California and our dispute will be determined under California law.

If you are a consumer in the EEA, this won’t deprive you of any protection you have under the law of the country where you live and access to the courts in that country.

12. General Terms

a. Notification procedures and changes to these Terms.

Pinterest reserves the right to determine the form and means of providing notifications to you and you agree to receive legal notices electronically if we so choose. We may revise these Terms from time to time and the most current version will always be posted on our website. If a revision, in our discretion, is material, we will notify you.

By continuing to access or use the APIs, Developer Features or Developer Tools after revisions become effective, you agree to be bound by the revised Terms. If you do not agree to the new terms, please stop using the APIs, Developer Features or Developer Tools.

b. Assignment.

These Terms, and any rights and licenses granted hereunder, may not be transferred or assigned by you, but may be assigned by Pinterest without restriction. Any attempted transfer or assignment in violation hereof shall be null and void.

c. Entire Agreement/Severability.

These Terms, together with Policies including the Privacy Policy and any amendments and any additional agreements you may enter into with Pinterest in connection with the Service, shall constitute the entire agreement between you and Pinterest concerning the Service and supersede any prior terms you have with Pinterest regarding the Service. If any provision of these Terms is deemed invalid, that provision will be limited or eliminated to the minimum extent necessary and the remaining provisions of these Terms will remain in full force and effect.

d. No Waiver.

No waiver of any term of these Terms shall be deemed a further or continuing waiver of such term or any other term and Pinterest’s failure to assert any right or provision under these Terms shall not constitute a waiver of such right or provision.

e. Parties.

If you live in the United States, these Terms are a contract between you and Pinterest Inc., 651 Brannan Street, San Francisco, CA 94107.

If you live outside the United States, these Terms are a contract between you and Pinterest Europe Ltd., an Irish company with its registered office at Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

Last updated May 4, 2020

Developer Guidelines

(also available at:

Our mission

At Pinterest, our mission is to bring everyone the inspiration to create a life they love. As a developer, you can play an important role in making that happen. These are guidelines for what we do and don’t allow when building Pinterest-related apps and services. At a high level, please make sure you:

Our tools

We currently provide the following tools for developers:

Our use cases

We currently provide the API and other developer tools for two categories of integrations:


Marketing and Advertising

Accessing APIs

When you're accessing information from our APIs:

Publishing content or reporting

When you're reporting, publishing content or taking actions on a user’s behalf:

Providing an advertising service

If you use information from any Pinterest API to provide an advertising service, follow the guidelines above as well as our Ad Data Terms and Advertising guidelines, and also do the following:

To be respectful of people's accounts while providing an advertising service:

If you provide audience onboarding as part of your advertising service, you must comply with the user consent obligations and data restrictions in the Ad Data Terms and Advertising guidelines. If advertisers will use data you've provided to them for online behavioral advertising you'll also need to: