Ads overview
The Pinterest API (v5) enables advertisers to manage ads on Pinterest. This includes running ad campaigns, setting up targeting, and reporting on campaign performance.
Before you begin
- Pinterest Ads are only available in select countries
- You need to have Business Access enabled on your account to use the API
To start advertising, the user will need to:
- Set up a business account
- Create an ad account
- Agree to the Pinterest Advertising Services Agreement
- Set up a business profile and billing
To create an ad account that an agency owns on behalf of a brand, see Manage agency-owned ad accounts.
To share an advertiser-owned account with an agency, see Share business access.
Not all of these steps can be accomplished via the API, so for some of them, you will need to redirect the user to Pinterest. See Managing Ads
Overview of Ads
The image above illustrates the strict parent-child relationships between the different components of our ad system. Each entity must be contained inside the other.
To learn about how these concepts fit in the context of user accounts and pins, please read about Pinterest Entities.
To learn more about the definitions of campaigns, ad groups, and ads, please read this Help Center article.
To start creating ads:
- Make sure your account has business access
- Create a campaign
- Create ads Managing Ads
Analytics & reporting
To use the API for ad performance and reporting, see Ads Reporting section.
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