You can integrate Pinterest Developer Platform documentation into your AI workflow. Our site supports formats that are friendly to large language models (LLMs), making it easier to use with AI tools like ChatGPT and Claude.
This change provides the following features:
Access to any doc page as plain Markdown
Ability to open any page directly in your AI tool by clicking the Use with AI button
Programmatic access for your AI agent to the full documentation set through the llms.txt index
April 17, 2026
You can define your own custom conversion event types that reflect customer interactions unique to your business and then map them to Pinterest standard event types, so that you can use them for tracking and campaign optimization.
A maximum of 15 custom events is available for every advertiser ID.
If you have passed custom events using the Conversions API, Pinterest Tag, or other ingestion methods, make sure to also define them using these advertiser-defined event endpoints.
You can select from two timezone choices in this field:
PINTEREST_TIME_ZONE
: The default timezone, which aligns with Coordinated Universal Time (UTC)
AD_ACCOUNT_TIME_ZONE
: The local timezone of the ad account owner
April 6, 2026
You can focus a Pinterest Performance+ campaign on new customer acquisition (NCA) to unlock deliberate ads delivery modifications.
By adding several parameters to campaigns and ad groups, you can define your existing customer segment and express the relative value of a new customer conversion by setting a value rule with the bid multiplier.
When tracking conversions, you can pass your own defined name for an event that does not conform to any other Pinterest type. This enables you to attribute, optimize, and report on the unique user behaviors that matter to your business, such as taking a survey.
You can pass any upper- or lower-case letters (treated as case insensitive), numerals 0 through 9, underscores
_
, and hyphens
-
.
Limit the name to 100 characters.
Example:
TookSurvey
You can define up to 15 events for each advertiser ID.
How to use this feature with different ingestion methods
